Privacy Policy

At Hike & Mighty (hikeandmighty.uk), we are committed to protecting the privacy of our fellow hikers. This Privacy Policy explains how we treat your information when you visit our site.

1. Information We Collect

We do not collect personal information like names or email addresses unless you explicitly provide them. However, we do use Google Analytics to collect anonymized data about how you use the site, such as:

• Which pages you visit.
• The type of device you are using.
• General geographic location (e.g., Manchester, UK).

2. Consent Mode v2

In accordance with UK privacy laws, we use Google Consent Mode v2. This means:

• No tracking cookies are active when you first arrive.
• Data collection only begins if you click "Mighty Fine!" on our cookie banner.
• If you "Decline," GA4 will only receive "cookieless pings" for basic site health without identifying you.

3. How We Use Data

We use this data to improve our content. For example, if we see many people reading about the Lake District, we will prioritize writing more guides for that area. We do NOT provide or sell your data to any company or entity without obtaining your explicit consent.

4. Third-Party Links

Our site features links to our social media accounts. We are not responsible for the privacy practices of external platforms.

5. Your Rights

Under the UK GDPR, you have the right to access, correct, or delete any personal data. Since our data is anonymised, we generally cannot identify individuals, but you can always clear your browser cookies to reset your relationship with our site.